Too often overlooked, this phase of the project is actually the most important. Before taking out the camera, you need to know why.
- What are we going to say?
- Who are we talking to?
- What is the purpose of our video?
- What images will best promote our message?
This time of reflection beforehand will not only shorten and optimise the shooting time, but is crucial to the quality of the production and the return on investment.
My experience in sales and marketing departments of major French and international groups is a valuable asset at the service of your digital communication strategy.