The field of application for video is unlimited. Whenever you have something to say, to show, to demonstrate, to share, to commemorate, to immortalise... video is indisputably one of the best and most powerful tools at your disposal.
From news reports to advertising, interviews, customer testimonials, tutorials and e-learning, there is a video format that suits your message, your purpose and your audience.
Introduce and inspire !
The main purpose of the corporate film or video is to present the company's activities and values .
It is a film with a commercial purpose, intended to arouse curiosity and attract customers.
It also contributes to strengthening the image of the company and the emotional attachment of the community to the brand.
It is a short format of about 3 to 5 minutes that presents:
- your story
- your values
- your expertise
This type of video often mixes film footage, motion pictures and slides.
It can address two different audiences: internal and external to the company.
- Internal
It is an extremely effective way of sharing know-how or skills with new employees and providing them with training.
Carry out a training session and make it available anywhere, anytime and as many times as needed.
While optimising your training budget, you provide a fun and flexible way for your employees to learn at their own pace.
- External
Both your customers and Internet users are keen on tutorials. Sharing knowledge or experience with a community has an undeniable unifying effect. It is a particularly effective way to gain notoriety.
It is one of the favourite formats on social networks and broadcasting platforms such as Youtube, Vimeo, DailyMotion...and therefore a powerful accelerator of natural referencing CEO.
A product, a talent, a know-how to promote?
There is no better way to enhance and strike a chord than with a video.
Succumb to the alchemy resulting from a skilful 4 thirds blend: 4-thirds dosage : :
1/3 of striking images
1/3 of dynamic editing
1/3 of catchy music
1/3 creativity
Make an appointment with your audience.
We can distinguish between two types of interviews and testimonials: internal interviews and customer testimonials.
Internal interviews
It is an ideal opportunity to get acquainted with the company and to humanise the customer relationship.
Who is behind your brand?
Whether it is the chairman, the sales or marketing director, a production manager or an operator, putting a face to a name has always been a determining factor in the process of loyalty and attachment.
Giving your employees a voice is doubly virtuous. Not only will the employee thus valued, have even more pride and desire to carry and defend the values of the company, but at the same time, it will create a feeling of trust and attachment with your customers and prospects.
Customer Testimonials
You have satisfied customers? Ask them to share their experience.
Nothing like a positive testimonial to strengthen your image, reassure and inspire.
This is often the first thing you're looking for when asking about a product or a company: what do users think?
And since a picture is worth a thousand words, make the demo in video!
Where reportage is purely informative, informercial is a form of advertising built as an editorial and written in the form of a real report.
Dedicated to a brand, a company, a product or a manufacturing process, it is a clever way to inform while conveying a striking commercial message.
- introduce your company
- demonstrate its know-how
- interviewing and giving testimony
All of this in a dynamic and aesthetic format
In an advertisement, we are no longer satisfied with simply talking about the product or showing it. The main aim is to arouse emotions that will both generate an attachment to the brand in the viewer and leave a strong imprint in their subconscious so that they remember the message we wanted to convey.
The narrative and artistic aspects of the project are brought together to create a unique experience.
Television is no longer the sole channel for advertisers. Internet and social networks are nowadays powerful vectors for relaying your communication.
YouTube, Facebook, Instagram, Tweeter, Dailymotion, Vimeo…
- Give height to your presentations
- Showcase and highlight your heritage.
- Dare the "wow" effect!
Silence on tourne is a drone operator registered with the French Civil Aviation Authority
Definitely one of the most rewarding experiences I have ever experienced.
Making a wedding film is more than just filming what happens.
I'm not talking about a reportage, but about a real cinematographic film. A film that tells a story and gives room for artistic creation.
A film that will offer the bride and groom the magic of "Endlessly relive what happened only once".«
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